Gothenburg fall of 2012, was full of lay off in the job market, but not all companies are pulling the brake. The computer game company Ghost are hiring continuously.
Behind the modest almost unnoticeable entrance in the center of town you’ll find Gothenburg’s new game studio.
At Ghost, which is owned by gaming giant Electronic Arts around 65 people are working full time, with something that they are hoping to be the next big car racing game.
– We are making a driving game where you drive around and do crazy things while also playing with your friends, often through online functionality, says Marcus Nilsson, executive producer of Ghost games.
Games are costly to develop
Much has happened since the computer games Super Mario and Space invaders. The TV- and computer games industry has completely exploded and to develop a big game today can cost over (SEK) 200 million. According to the Computer games industry trade organization, there were 4.4 million games sold only in Sweden, with a value of more than (SEK) 1.4 billion in 2011.And this is only taking into account the major platforms: Nintendo, PlayStation, Xbox and PC. Games for smartphones and tablets are not included in this statistic, but those platforms are also gaining ground.
Double number of jobs
And with money comes jobs. Employment in the industry has increased dramatically from 812 people 2006 to 1512 people last year. And Ghost has plans to see that number rise even more.
– Right now we are probably around 65 people and we still are about to employ until we are about 85-90 people here, says Marcus Nilsson. In this office right now we have four people working full-time with recruitment. We chose Gothenburg because we knew that there were very good game developers here.
Games are becoming a part of our everyday lives. According to the Interactive Software Federation of Europe, about 62 percent of Swedes are playing some sort of electronic game whether it is through the computer, console or mobile. And all the indications points toward that this is a cultural phenomenon that is here to stay.
The younger generation has grown up with games in a different way. It’s no different that young people go home and play a game, as well as go home and listen to music, says Marcus Nilsson.